Category Archives: bookshelf

Bob Sullivan’s latest book

UPDATE: first week on the NYTimes bestseller list!

Many months ago, I got a sneak peek at Stop Getting Ripped Off: Why Consumers Get Screwed And How You Can Always Get A Fair Deal when it was still in draft form. I read it in three-point type on my iPhone while on vacation — something only a handful of authors could entice me to do. Bob Sullivan is one.

This is what I remember: in places, I felt sick to my stomach. He’s talking right to me and makes me come face to face with my own quirky patterns of not caring about numbers and not being fiscally responsible. Bob Sullivan is on a mission to educate Americans and change the way we view and spend our money, make us smarter, be our consumer advocate. He genuinely writes to help people. He writes as if he has an established relationship with his readers. (He does, of course.)

Bottom line: I loved the book before it was published and although I haven’t received my printed/bound/autographed copy yet, I’m already confidently talking it up to my friends.:)

He emailed me today to let me know NPR used my photo alongside a “Fresh Air” interview.

We actually shot this photo for Gotcha! but the shoot for this latest book kept getting pushed back for one reason or another. Note to self: schedule Bob Sullivan for a photo session before he starts writing his next book.:)

Lofty tax-day goals for 2008

I’ve read a LOT of photography books in the last few years. I’m embarrassed to say that I thought all along I had to be a great photographer to run this photo business.

My goal for 2008 is to know exactly where my money is, where it’s going and how to best to run this business using that information to guide me. That’s a HUGE goal for a girl whose philosophy regarding any kind of use of numbers since junior high math class was, “Nah, there’ll always be a cute boy around who will do it for me.”

So I got some books to help me, and I’ve been talking to anyone who will listen about how I might accomplish this goal and I’m posting it on my blog to hold myself accountable to the task.

It’s just time. As Michael Gerber puts it, my photography business has entered adolescence. So here’s what’s replacing my Kappa Book Club reading list for this month as I prepare to enter financial counseling with my accountant in another couple of months:

  • Rich Dad, Poor Dad by Robert Kiyosaki
  • The E-Myth Revisited; Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber
  • The Total Money Makeover; A Proven Plan for Financial Fitness by Dave Ramsey
  • Advice for Photographers: The Next Step by Al Weber
  • The War of Art; Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield (who, btw, writes fantastic novels!)

Gotcha Capitalism by Bob Sullivan

[UPDATE] No. 13 on the New York Times bestsellers list is “Gotcha Capitalism”! I got an email today from author Bob Sullivan telling me he was on a radio show the other day with Louie Free, who complimented him on the author photo that I took (Louie Free must’ve liked it, he put it on his website!)

Congratulations, Mr. Sullivan, on a bestseller! The first of many, I am to guess.

[Oct 17, 2007 post:]
Bob Sullivan is an award winning journalist who covers Internet scams and consumer fraud for MSNBC.com on his blog, The Red Tape Chronicles. He published his first book, “Your Evil Twin: Behind the Identity Theft Epidemic,” in 2004.

His latest book, Gotcha Capitalism, is a brilliant analysis of the hidden fees American consumers pay each day and what it means to each household’s bottom line at the end of the year. It’s available for preorder at Amazon.

If you really, really, really squint, you can read “Photo Credit: Christine Gacharna” in the publicity ad!

Gotcha Capitalism by Bob Sullivan

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Changes for 2008

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These are some of my favorite photos I’ve ever taken with my Holga, Sea World Orlando and Aruba, two of our family vacations in 2006. My Nikon gear is generally banned by my husband and children from family vacations. Sometimes expensive gear just gets on everyone’s nerves, but mostly it’s what I’ve learned from some very influential photographers along the way. On vacation and for fun, I shoot a Holga.

All of my Holgas have been genetically modified by Randy Smith. They are wonderful cameras, Randy Smith’s Holgas. For those of you who are not familiar with it, “The Holga is an inexpensive, medium format 120 film toy camera, originating in China, that later came to be appreciated for its low-fidelity aesthetic. The Holga’s cheap construction and simple meniscus lens often yields pictures that display vignetting, blur, light leaks, and other distortions. Ironically, the camera’s quality problems became a virtue among some photographers, with Holga photos winning awards and competitions in art and news photography.” [Wikipedia]

My Holgamod goes to the beach. It rides rollercoasters. It sits in cubbies and waits while I ride the water rides. It causes all kinds of commotion with airport security (considerably more than my regular gear does, and we’re all very amused by this.) It’s a $20 plastic film camera from China that I can afford to lose/ruin/have stolen. And yet I treasure it, guard it and take good care of it. The Holga illustrates perfectly that it’s the photographer, not the camera, who creates a great image.

It has been almost 7 months since I shot my Holga. How is it that 7 months have gone by and I’ve not taken out my Holga to play? The answer to that question is the topic of this post.

Running a photo business is a lot of work. In my experience, it’s been a lot like having a newborn in the house. Maintaining perspective and balance proved difficult. In late November, in the middle of holiday family photo rush, I scheduled myself a day off and went with my amazingly talented artist friend, Suzanne, to The Torpedo Factory in Alexandria. We wandered the galleries and admired the work of so many artists, and then WHAM I was struck by a photograph. Turns out, the photographer was Craig Sterling. We looked through his work as he went about his studio business, but as soon as he was off the phone and seemed as if he could spare a minute, I approached him. I told him I didn’t want to offend him, especially if he’d just schlepped a $35K Hasselblad across Europe, but some of his work spoke to me with the very same qualities I love about my Holga. He smiled at me.

Turns out, Craig Sterling uses one of Randy Smith’s Holgas, too. We were thrilled to discover this common thread. And while I have been a portrait photographer since the fourth grade, Mr. Sterling is an accomplished landscape photographer. We shoot completely different subjects but we share a common bond: a love for the photograph.

Mr. Sterling spent a great deal of time that morning talking with Suzanne and me. He was generous with his information and experiences. I sent him an email that night thanking him for his openness and warm welcome. One of the best pieces of advice I got from Mr. Sterling is that I don’t have to be a great photographer to run a photography business — rather, I have to be a good business owner.

Mr. Sterling sent me a Christmas card, a wonderful black and white of our nation’s capitol, and this message:

A good friend lent me this book…you should buy it and read it…it’s one
of the most accurate “advice books” for someone like yourself. It was
really enlightening! You won’t be wasting your money…promise. It’s only
$10.00. –Craig Sterling

I bought the book and have almost finished reading it. It’s small, an easy read, but it carries a powerful punch. I was naive to think I needed to be a good photographer to open a photography business. If I had known in 2004 what was required of me to truly run a photography business, I might have opted to continue my career as a writer instead.:)

Carlos, my fabulous, handsome, generous and loving husband (and CFO of Christine Gacharna Photography), put a new MacBook Pro under the tree for me this Christmas, and Santa left Adobe CS3 in my stocking. Maybe such tools will improve my photos, but that wasn’t the point; the point was to streamline my digital workflow, freeing up considerable chunks of time for the more important stuff. In the process of migrating my old life onto my new machine, I was checking in on bookmarks to some of my favorite photographers I’ve met along the way: one in particular, Jason Wallis, had a post over the holidays that led me to Strobist which in turn led me to flickr…the list goes on and on. Click on the links and see for yourself this wonderful experience of photography — a subfolder in the wonderful experience of life.

2007 delivered much of what I need to be successful as a business owner — a loving and supportive family, the right tools, incredible mentors, online resources, hard work, good books, fabulous clients who yielded equally fabulous images for my portfolio, and even a few difficult circumstances that gave me some perspective of growth and boundaries to help pave my way.

It’s easy to forget that which draws us in; photography is no exception. When I was a college freshman, my big brother told me not to let college get in the way of my education; I’ve never forgotten that advice, and I’m applying it here to remind me not to let the photography business get in the way of taking photos. If 2008 brings nothing more than a renewed focus on all that I love, I will have achieved the balance that is the prelude to success.

And judging from the images of my first client of 2008, which I’m editing tonight with my new and improved workflow and hope to show off soon, I’m well on my way.

But that’ll be another post, marking the end of this one.

Happy new year!


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You must really love your job

My schedule this week is like a jigsaw puzzle; it all fits together perfectly, but very, very tightly and with no wiggle room for errors.

Today was tight partly because this morning, the lovely ladies from my Kappa bookclub met at the Patrick Henry Library in Vienna (we meet somewhere new in Northern Virginia each month) to discuss “The Glass Castle” by Jeannette Walls. (If you’ve read this book, too, I’m interested to hear your thoughts in the comments section!) I love bookclub. I love reading, I love the ladies I’ve met through the club and I love venturing out into new places in Northern Virginia that I otherwise wouldn’t have found. Bookclub is a commitment to remind myself constantly not to skip over the little things that I love in the craze that is everyday life.

After two delicious hours of bookclub, I raced off into life, including editing the photos from my latest shoot:

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Kristen loves to scrapbook, and she had an idea for a scrapbook page that she wanted to put together so in addition to her portrait (which was the main reason for the shoot), we experimented with some funky shots. Later, after she got home, she found her original idea and she emailed to tell me LOL that we’d gotten it all wrong! I immediately replied, asking if she wanted to try again tomorrow and she wrote back very graciously that no, she will be able to scrapbook just fine with the images we took but thanked me very much for the offer.

And then she wrote, “You must really love your job!”

:smile:

Philadelphia | the City of Brotherly Love

Well, it’s not all brotherly and love in Philadelphia, as we found in the first few moments of driving with the locals downtown.:neutral:

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Nevertheless, a great time. We took our kids to see the Liberty Bell and more of the history the East Coast is so rich with and full of. Jonathan and Alexis were recruited into the Continental Army and, after basic training, were told to report at exactly 6:30 a.m. the following morning to fight for $2 a month. As she was handed her orders, (dated January 1778) and dismissed, Alexis ran over to ask, “Can we go!?” We learned about Ben Franklin, Christ Church and snacked on the perfect sorbetto.

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After we burned out downtown, we were graciously received at the home of David and Cathy Maxey. The kids splashed in their pool and chased fireflies as the late afternoon turned into evening, and the grown-ups talked about life in Plush East (Philadelphia) and Plush, Oregon. Before we left, Mr. Maxey presented us with a signed copy of his book, “Elizabeth Willing Powel,” and I’m midway to learning why only in a superficial sense Matthew Pratt’s portrait of Powel might be regarded as revealing.

dreaming in code

Last night I dreamed in code. It went something like this:

$conf['mod_rewrite'] = true;
// If mod_rewrite is true above
// set appendage (helps search engines).
$conf['mod_rewrite_image_suffix'] = ‘.php’;

It’s common for me to have vivid and memorable dreams, but it’s less common for the language I dream in to be programming language. In fact, those of you who know me are wondering how I manage to maintain websites when I’m the first to admit that my second-grader has already surpassed my ability to help with math homework. I’ve been consumed with the quest of adding an overlay photo gallery to my blog and, but because it still wasn’t working at midnight, I gave up and went to bed. Thus, I spent the rest of the night walking through my dream in a maze of # and $ and 0 1 0 1 0s, and I was responding to people in code.

“If $conf['mod_rewrite'] is true, and it is $conf['mod_rewrite_image_suffix'] to equal ‘tiff.php’.”

I was in graduate school when I discovered the book, “7 Kinds of Smart” by Thomas Armstrong, PhD. At the time, I used the book to figure out how to use my strengths (I’m textbook linguistic, but also intrapersonal) to overcome my weaknesses (logical-mathematical escapes me.) For example, the third time I took Algebra 101, I flipped the entire test over and filled the backs of the pages with an essay to my professor about why I will never need algebra in my lifetime. This was not a premeditated act (nor do I necessarily endorse it as strategy), it was sheer desperation. It worked. My professor commented in red that he couldn’t believe I had the audacity to think I could get away with something so ridiculous, but at the same time, he didn’t want to see me again the next semester and as long as I fully understood I do not have the background to continue in math, he was content to send me back to the English department. This is an oversimplified example of the value of this book, but you get the idea.

Programming languages can be linguistic. They can also be abstract, wordless, imageless concepts linked together in a series of on and off, 0 and 1, measured and analyzed and quantified in specific ways. This is very logical-mathematical. I speak code only to the extent that I can ask for directions to the restroom in French. But that simple knowledge, turning to my strength of interpreting code linguistically, rather than logically, is allowing me to configure a photo album for my blog, and hopefully that’s how I’ll show off the images from my latest shoot.

Plus, it makes for interesting dreams!

Why doesn’t anybody believe Moishe the Beadle?

On the shelf above my PowerBook that houses the books that have changed me, Elie Wiesel’s “Night” sits prominently in the center. Mr. Wiesel took a most intolerable tale of mankind, certainly the most incomprehensible of modern time, and artfully wove it into the hearts and minds of readers worldwide. If you have yet to discover this book, don’t just take my word for it: Elie Wiesel won a Nobel Peace Prize in 1986 for this work.

I was asked to create an honorary certificate to be awarded another Nazi death camp survivor, Ebi Gabor. This woman took time to share her story, corresponding with with young art students from St. Bernadette. A bond formed between young and old, students and mentor, East and West Coasts, and resulted in a special ceremony to present Ebi Gabor as an honorary alumnae. With Elie Wiesel as my inspiration, my aim was to create a gift for this woman that focused on beauty and brightness and hope.

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